歌手/作曲家如何将潜望镜的收入增加一倍

克莱尔 Means on Periscope

位于洛杉矶 克莱尔 Means 在过去的8年中,一直在圣塔莫尼卡码头和海滨长廊上街头表演。作为洛杉矶最大的两个旅游陷阱,街头表演者可以赚很多钱。有些平均每小时100美元或更多。有的平均每小时5美元。这一切都取决于位置,人群,天气,表演者及其同伴表演比赛。

克莱尔 has been a full time musician for the better part of 8 years and has supported herself (and paid her Santa Monica rent) primarily with her street performing sets.

去年9月,她决定将手机靠在小费罐上,并用Periscope进行街头表演。她包括一个链接 她的网站 (用于CD购买)和PayPal.me链接,以获取其Periscope简历中的提示。最初,她在最初的几个月中只有几个人可以调整自己的示波器。但是由于她负责所有街头表演,几乎每天都在街头表演,所以她建立了一些固定的追随者。他们开始给小费和购买她的CD。而且由于PayPal.me使人们可以付小费,有人给了她50美元。有些人付了200美元。

克莱尔 Means on Periscope
摄影:Miguel Santana

By the end of December, 克莱尔 Means had built up about 1,000 Periscope followers. She started Periscoping from home in addition to the street, taking requests and giving even more interaction to her new Periscope “friends” – as she likes to call them.

然后在今年一月,星星开始对齐。相当大的Periscoper @YoPickles, shared 克莱尔’s scope to her 20,000 followers. @MitchOates happened to be walking the Santa Monica Pier and stumbled upon 克莱尔. He Periscoped her and shared her scope with his 25,000 followers. @兰尼·雅各布森 also shared 克莱尔’s 范围 around this time to his 30,000 followers and Periscope featured 克莱尔 on the homepage List a few times.

As of today, 克莱尔 Means has over 34,000 followers – gaining thousands more each month.

But her followers are so much more than just a number. The reason 克莱尔 refers to them as her Periscope friends is because she interacts with them directly during her 范围 and she has gotten to know quite a few of the regulars.

And more than that, her fans have gotten to know each other from tuning in so frequently and chatting during the 范围. They even formed their own fan club and call themselves “ClareBears” – in part because 克莱尔 eats gummy bears during her street performing set breaks.

“他们彼此是朋友。经常互相交谈。范围几乎就像聊天室一样”

一位粉丝送给她一个17磅重的小熊软糖。另一位粉丝创作了一个金色的伏都教娃娃(她的一首歌叫做 “巫毒娃娃。” 另一位粉丝给她送了一件运动衫,是用拉链上的伏都教娃娃制作的。

And some nights when she has a really bad street performing experience, her 克莱尔Bears on Periscope step up.

“One time I had a really shitty night on the Promenade. A loud guy set up next to me. I made $200 in tips on Periscope and I didn’t have that many people in my scope. They wanted to make up for the bad experience,” 克莱尔 told me over the phone.

而在大街上,人们通常会花一美元,如果慷慨的话,会花五美元。在Periscope上,人们输入大量的数字非常容易,因为输入更大的数字非常容易。无需现金。有人在上个月给她700美元,以帮助她购买一把新吉他,这把吉他在街上的一个固定休息时间里吹到了她的架子上。她的许多常客都从她的网站上以25美元的价格购买了她的3张CD(这是她在Periscope传记中的另一个直接链接)。

克莱尔 Means on Periscope

The 克莱尔Bears even set up a fan website, 克莱尔sbears.com, to help fund 克莱尔’s new guitar. There’s a photo page, a video page, and event info for a meetup 克莱尔 is participating in on October 8th in Santa Monica.

一对夫妇在拜访圣莫尼卡时在码头上听到她的声音,当他们回到家时,开始看着她的所有Periscopes,然后飞出她去参加婚礼。

上个月,她去了纳什维尔(Nashville),吵了一架。她停了下来 第三人称 然后跳到录音棚里,在那里人们可以直接录制醋酸酯的演奏。 Third Man在展位向音乐家收取每首歌20美元的费用,而音乐家则带着唱片的唱片走开了。在展位上,克莱尔·佩雷斯科特(Clare Perisco)表演了她的表演,并问她的潜望镜听众她应该为这张稀有唱片收费多少。有人建议100美元,其他人表示同意。一对夫妇说,如果她播放请求(并向他们发送歌曲记录),他们将支付250美元。在展位的一个小时内,她赚了约1400美元,并向碰巧加入的粉丝们发送了10张唱片。

克莱尔 Means on Periscope
摄影:Miguel Santana

I asked 克莱尔 what advice she’d give to musicians who wanted to get started on Periscope. She said consistency is very important. Early on, you may only get a few people here and there tuning in, but if you interact with them, respect them and give an entertaining experience they’ll follow you and come back.

总是感谢人们的分享和小费。向常客打个招呼。接受请求。尝试尽可能多的互动。她建议尝试使用不同的歌曲,不同的设置以及也许不同的乐器来进行混合。

She improvs songs occasionally during her home 范围 and takes topic requests. One of her Christmas songs actually came out of one of these improv sessions.

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She mentioned that she encourages her viewers to share her 范围 and invite their friends. And people do it.

风扇的质量比数量更重要

克莱尔 encourages musicians to not worry about the number of followers they have.

“即使您的追随者少于1,000名,您仍然可以赚很多钱”

现在,她平均每个范围的总观看者约为6,000。她通常要沉迷2-4个小时,并在整个时间范围内调整范围,因此在任何给定时刻,都有数百人在调音。但是,当我们打电话时,她查看了昨晚的统计数据,发现在4小时范围内,她有10,400个人参与了调音。

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DC Buchanan摄

要使其成为新音乐行业的音乐家,必须利用可用的工具发挥创造力。没有任何一种方法可以使其成为音乐家。告诉您您必须全力投入YouTube的任何人都是完全错误的,也不知道他们在说什么。他们落后弯道5年。是的,YouTube很重要,每个音乐家都应该有某种形式的影响力,但是克莱尔(Clare)意识到,她的努力最好花在Periscope而不是YouTube上。 DJ Khaled在Snapchat上声名远播。肖恩·门德斯(Shawn Mendes)从藤蔓出名。

But, as 克莱尔, and thousands of other working musicians have learned, it’s not about becoming famous. Sure, everyone would like to grow their fanbase, but many DIY musicians are making comfortable livings doing what they love by getting creative with their monetization efforts.

您可以对Spotify的版权费一无所知,直到脸色变蓝为止,或者可以使用所有可用的新工具来发挥创意,以建立支持者群体并在新的音乐业务中谋生。你的选择。

Check out 克莱尔 Means on Periscope 

阿里·赫尔斯坦德 是《如何在新音乐业务中做到这一点》的作者,洛杉矶的歌手/词曲作者,音乐业务咨询博客的创建者 阿里的拿。在Twitter上关注他: @aristake

20回应

  1. 头像
    詹姆斯·K

    这实际上很有趣。一世’d听说过潜望镜,但没有’t understand the appeal. This makes a lot of sense. Hats off to 克莱尔 for figuring it out. I guess I’ll make an account. See you on the street 克莱尔.

  2. 头像
    匿名

    Periscope是否向专业人士支付许可证费用?如果我把这看成是公开表演’我曾经听说过一个。

  3. 头像
    蒂莫西·巴斯

    您将永远想出很多有用的信息。记住,当我终于到达洛杉矶时,我向您保证会为您提供酒水和晚餐,因为您为我提供了所有帮助!

  4. 头像
    RJ

    Just watched one of 克莱尔’s “scopes”。她真的很好。惊喜的标签天堂’她把她带入了死亡和毁灭的轨道。对她有利,因为她保持独立并自行解决问题。

  5. 头像
    创作歌手

    谢谢!这就是我今天需要的灵感。 #keeptrucking

  6. 头像
    皮亚塔·蟒蛇

    “我们为克莱尔·梅恩斯的巨大成功感到高兴。我们在2016年3月使用我们在Periscope,Twitter,Facebook和instagram上的帐户免费支持和宣传了此Piotar Boa排名Top TopTalent。 皮亚塔·蟒蛇的TopFollowers接住了她,现在我们为她感到骄傲。它不会被误解或摆弄。显然,她成功的优点主要在于她的才能和技能。我和我的朋友们刚刚向社区分享了她的才华。这是分享的神奇力量”

  7. 头像
    埃里卡·斯特纳(Erika Sterner)

    This 文章 is great! There can never be enough said about 克莱尔 Means! She has become a great friend as well as a wonderful singer! 克莱尔 has become my medicine to help me threw the roughest of days. Anyone who hasnt heard 克莱尔 Means needs to check her out! You will never be disappointed!

  8. 头像
    凯里·弗农

    I’自从Clare在潜望镜上的第一个星期以来,她一直跟随着Clare,当时她只有几个追随者。她的才华从一开始就很明显,但是’她发光的个性和明智的营销意识’建立了她的关注者。她吸引了观众,赢得了他们的支持。她提倡其他护林员建立相互支持的独立音乐家和艺术家网络。听田纳西州或欧洲的音乐家,您’会听到有关克莱尔的提述。辉煌的克莱尔谁不’将她的灵魂卖给唱片公司是Real Deal。克莱尔?熊永远。

  9. 头像
    迈克尔·波洛克

    同其他所有很棒的评论!这里’关于我认识的最勤奋的艺术家的另一则轶事:
    While busking on the 3rd St Promenade recently a stingy security guard ticketed 克莱尔 for setting up 80ft from her allotted spot (even though no other buskers were anywhere close). Justifiably upset, 克莱尔 maintained a more level head than many of us watching. During the time it took her to pack up everything, walk the short stones throw, and set up again she maintained viewership and sold some CDs!

  10. 头像
    传真

    On my first day of viewing random Periscope musician broadcasts I chanced upon 克莱尔 Means. Immediately I was drawn in by her perfect pitch, velvety voice and catchy original tunes. After a few minutes if watching the chat comments, it was obvious that 克莱尔 has a dedicated following of fans whom 克莱尔 interacted with in a friendly, charming and unpretentious manner.
    克莱尔’的个性和才华令人耳目一新,不用说我可以算是粉丝!

  11. 头像
    BadStratnTele

    Simply put 克莱尔 Means is an amazing talent.
    她的嗓音充满呼吸和通风,吉他演奏随处可见。许多“Scopers” have compared 克莱尔 to Edie Brickell or Suzanne Vega.
    克莱尔’s lyrics are well written, personal, and quite engaging, drawing the listener completely in. Wether it be songs like Timber, Chloe, Voodoo doll, or even the Truck Song. 克莱尔 evokes emotion and feeling in a way no other singer/songwriter has done in a very long time. When i think of similar Singer/songwriters, people like Joni Mitchell and Amy Grant come to mind. So if your looking for real music, music that speaks to you. Look at 克莱尔 Means.
    是的,卡车之歌也是一首大人物的歌。

  12. 头像
    Anita Nelson-模型供应商

    这是一个重要的故事!它说明了在技术创造的全球经济中灵活的能力和意愿。我们可以打开技术为我们创造的魔力之门,也可以坐下来等待对我们的父母或祖父母的方式,同时知道它永远不会那样。我说,谢天谢地!谢天谢地,我们获得了前所未有的自由机会。人们从来没有像现在这样能够掌控自己的生活和生计。如果表演不是’你的东西,也许是’像我这样在网上卖东西。您拥有独特的东西可以带给世界。它’您可以自行找到分享自我的方式,’因为它应该是叔叔,所以您希望有人告诉您该怎么做,而从不真正赚到您的钱’re worth.

    This is a fantastic use of Perisvope and 克莱尔 is a highly talented individual – not only as a performer, but as someone who saw a way to promote herself and take control of her own career, not unlike the great one, Prince. I highly recommend she gets onto Tidal as well as Spotify, Apple Music, etc. Tidal pays the performers more. Kudos, 克莱尔! Thank you for a lesson from which we can all learn!

  13. 头像
    杰夫·琼斯

    I’m not sure if 克莱尔 actually ever sleeps! When she is not on Periscope, she is probably shipping out CD’对她的粉丝们!我很欣赏她的歌是她的歌。所有具有儿童吸引力的原件’的歌曲到关于生活经历的歌曲。一世’我听到她的声音被形容为“haunting”,以一种很好的方式,我’d必须同意。我是大粉丝。

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    RV傻瓜

    同上。她的声音不仅具有(我听过人们称其为天使般的)声音,而且她只是一个令人赏心悦目的人。而且,在所有人都一无所获的日子里,辛苦工作。
    刚开始时,她的声音在进入她的范围后4个小时听起来不错。
    如果我能写,我会继续下去。
    All I can say is, 克莱尔, a Big Thank You.

  15. 头像
    阿兰卜

    克莱尔 is very generous of herself, hard worker, fun, charismatic, thankful, loves her public , determined, such a pleasant voice that catches your heart, happy to have discovered her on periscope, such a beautiful human being. Thank-you 克莱尔.

  16. 头像
    戴维·H·唐宁

    我是通过潜望镜发现克莱尔(Clare)的众多人中的一员,现在我会尽可能地尝试听。克莱尔(Clare)是一位非常有影响力的新锐艺术家,我很高兴听到Periscope帮助她成为了自己的艺术家。我也很高兴看到克莱尔(Clare)正在帮助Periscope成为最佳新人才的宝贵场所,因此,如果您有Periscope,我鼓励跟随克莱尔。如果您没有潜望镜,则可以轻松解决,因为它是免费的应用程序。当我知道我有克莱尔(Clare)期待结束时,我可以度过最糟糕的日子。

  17. 头像
    谭金满

    我第一次看到克莱尔(Clare)在五月份的《潜望镜》广播中表演。她写的歌引人入胜,在各个时期都令人心旷神怡,凄美动人。我能想到的她创作能力很少。克莱尔几乎每天晚上都会表现出很高的精力和感染力。她在表演中加入了愚蠢的舞蹈比赛,经常吸引观众。她的表演经常连续3-4小时不间断地进行。强大的职业道德和无可挑剔的人才相结合产生了成果。克莱尔值得她现在取得的所有成功。

  18. 头像
    川口朗

    自2015年9月以来,我一直在潜望镜上关注Clare Means。我们中的一些Clarebears也自称为Clareoholics。我认为一旦您听到克莱尔(Clare)唱歌,您也会成为忠实的粉丝!您首先爱上了克莱尔惊人而可爱的独特声音和音乐,这些声音和音乐深深打动了您的心灵。然后,您会爱上她富有创造力和才华的歌曲创作,将您与她自己的经历联系起来。然后,您会爱上她快乐而真诚的个性,这使您想进一步了解并支持她。再加上克莱尔在潜望镜广播中对歌迷和职业道德的奉献精神,以及她所有追随者的友善友善和社区,您将拥有令人上瘾的表演和娱乐机会,使您一次又一次地回来!我很高兴看到她获得了她的成就和才华,当之无愧的认可!克莱尔和她的歌迷摇滚!

  19. 头像
    斯科特·布鲁克林

    有趣的文章和出色的表演者,但这似乎与一个人而不是一个音乐家能赚多少钱有关’的潜力。为什么一切都只是人们能赚多少钱?

  20. 头像
    佩里·布拉特

    I’ve been following 克莱尔 Means for about 3 years and her music is so soothing and the most beautiful, unique, genuine, classy, just perfect like 克莱尔 herself, she always plays my requests every time I’m on
    Parascope, and Facebook, 克莱尔 is the hardest working singer songwriter in the world, 克莱尔s albums is all I listen to while I’m driving and before I go to sleep. Thank you 克莱尔 for making my life that much better 👍🥰